Jane Friedman Offers Writers Valuable Advice

Jane Friedman Offers Writers Valuable Advice Its undeniable that writing and the publishing industry have vastly changed over the last 20 years. Publishing and media solutions UK group Ribbonfish poignantly wrote on their website: The publishing industry is no longer restricted to ink and paper; digital technology has a vital role to play in the industrys current and future activities. Publishing companies are now just as likely to be producing, marketing and selling digital forms of fiction and non-fiction, as they are to be printing hard copies of books and magazines.E-readers and digital copies of books (plus the constant availability of the phone in our pockets) have led to a generation of readers who are able to carry their books on the go without a giant tote bag to store them. While its a positive thing overall that more people have access to literature and writing than ever before, this can make for a complicated landscape for writers and publishers to navigate through.Not since the invention of the printing press has t here been more of a revolution in the publishing industry. Today, writers and publishers are not only expected to produce their work in a traditional book format, but also for several different types of electronic formats such as EPUB, AZW (the Amazon format), PDF, ODF, and MOBI. Writers and publishers also have the task of marketing the book on social media and getting and keeping the attention of the reader, who now has millions of reading choices available to them at the touch of their fingertips.Seeing the fast-paced changes in the publishing industry, Jane Friedman- writer, author and publisher strategist, and co-founder of The Hot Sheet (the essential industry newsletter for authors)- decided that there was a need for someone to help authors and publishers make smarter business decisions in this new publishing world. She has dedicated her website, JaneFriedman.com, to advertising her services for querying, book proposals, author website critiques, and more.Lets take a look at what JaneFriedman.com offers for authors and publishers and take a dive into her blog on insights and tips for the industry.What services does JaneFriedman.com offer?Jane Friedman offers a wide range of publishing and digital media strategy services for authors and publishers who are at every stage in their career. All of the work is directly done by Jane herself- she makes it a point to let her potential clients know that she doesnt subcontract or use assistants to do this work (with the exception of administrative tasks that dont directly involve clients)Query letter and synopsis critiquesA query letter is a formal letter that is sent (typically unsolicited) to magazine editors or literary agents to propose a writing idea. They are written in a very specific format to capture the attention of the person you are writing to in order to sell them on your idea.Jane Friedman offers critiques on both the query letter as well as synopses that authors write. Jane writes on her website, If youre preparing queries or synopses for an agent or publisher, I can edit and evaluate your materials and suggest improvements to increase your chances of a response. I cant guarantee youll get representation or a publishing deal, but I can offer you insight into potential challenges or stumbling blocks in your efforts to get published.The goal is to have a finalized query and synopsis of your book that is appropriate to send out to an agent or publisher.Here is how the typical process will go:Jane will typically rewrite or revisit a clients query or synopsis.She will not write for you, as she cant write in your particular style, but she will make sure that the query is a collaborative effort in order to capture the best qualities of your book.She will correct grammar, style, mechanics, and spelling if it is necessary.She will apply the necessary formatting that is consistent with book publishing standards.Jane can also provide insight and advice on any legal issues raised by your project.Nonfiction book proposal critiquesNonfiction book proposals are a completely different ballpark than querying fiction. In order to help you prepare your proposal, Jane Friedman offers nonfiction book proposal critiques that are backed up by her extensive experience working in nonfiction as an editor as well as preparing nonfiction book proposals for her own work. In many cases, authors with little experience with or exposure to book proposals will have missed some of the necessary sections, or they havent addressed important issues such as competing titles, target market, or the marketing plan.Here is how the typical process will go:Once you have written a proposal, Jane will take a look at it and propose either a phone consultation or a book proposal edit and consult.A phone consultation will be one hour on the phone or via Skype to discuss the book proposal. This is frequently recommended if there is a lot of work to do on the proposal. Jane will recommend next steps durin g the consultation.A book proposal edit and consultation will consist of a thorough review and edit of the proposal as well as a follow-up Skype call to discuss the changes that were made.If you havent written a book proposal yet, Jane also offers an online course on book proposals that will allow writers to ask questions about putting one together on your own.Author website and blog critiquesAuthors are expected to not only write well, but also constantly be marketing their product on their website or their blog. If your website needs some work, Jane can assist you in cleaning it up or ensuring that it adheres to best practices such as search engine optimization or mobile device optimization.Here is what you can expect if you hire Jane for author website or blog critique services:First, you will be asked to complete a worksheet to help her understand the history of your website, how you manage it, and what you want to get out of the website in the future.After having time to read a nd review the website, Jane will schedule an appointment to discuss your questions and concerns.She will give you a detailed report on your website that will help you improve it based on strategic goals, prioritize your time and make the best use of what you currently have, and help you build a plan for the next stage of your website.Additionally, she will help you understand the influence of SEO on your site and help you understand your sites Google Analytics.Jane also provides blogging critiques, which includes an overview of blogging strategy, a critique of your social media accounts, how to improve the effectiveness of your online writing, and what it will take to generate more traffic.Nonfiction book concept reviewIf you are thinking about entering into the world of nonfiction and you want to test the waters with a book concept, you can send the proposal over to Jane Friedman for a safe place to review and get feedback without too high of stakes. Sometimes you may have a great idea but arent exactly sure if there is a market or how you can make the book appeal to the masses. The service is fairly affordable (only $200) and will help an author get their feet wet on a new idea.Before you begin writing your proposal, you can send me your concept for review and advice, and Ill offer written feedback via email. This can potentially save you time and frustration- so that you dont develop a book proposal for a concept thats not likely to be viable or salable.Jane FriedmanOn the nonfiction book concept review, you can expect the following:You will start by filling out a form that asks you to categorize your nonfiction book (memoir/life story, narrative nonfiction, collection of essays, prescriptive, or business). The form will also ask you to write a description of your book, talk about your background as a writer or an author, whether or not you have pitched the idea before, and what you are hoping to learn from the experience of working with Jane on this collab orative concept.By the end of the collaborative exchange, the idea is that you will have concrete next steps or a direction- and sometimes that direction is to abandon the project.Whats on Jane Friedmans blog?In addition to all of the services Jane offers on her website, she also includes a blog where she shares tips and tricks for the author and publishing community. She shares tips on strategic marketing (such as her recent post on an introverts guide to launching a book), tips on crafting stories (like her post on flashbacks in fiction), as well as tips for productivity (see her post on staying sane while publishing).The posts are regular and they offer so much insight into the ever-changing publishing industry for those in every stage of their careers.

Quality Tools in Decision Making Research Paper Example | Topics and Well Written Essays - 750 words

Quality Tools in Decision Making - Research Paper Example The affinity process is mostly applied to group ideas, which have been engendered, through the procedure of brainstorming. The process of affinity is performed by a cluster or team. Its chief aim is to meld the opinions, perceptions and insights of a group of people that are knowledgeable or well acquainted with the topic or issue concerned. This process has been found to work excellently in situations where the participants taking part are not more than six. An affinity program is critical when a person has workloads of data that they are overwhelmed on what to do with it. This process enables people to arrange such plentiful information from various sources, to assist them in their decision-making. People can apply the affinity program by first examining the issue concerned in broad terms such as applying an open-end question or statement. As a group, they can the generate ideas and opinions and record them maybe on a wall, larger sheet of paper, haphazardly. However, this has to b e in a place where all those present can see and access them. From, here they can arrange the notes or ideas according to their correlation or similarity in groupings. After grouping related ideas together, they can then select a phrase or word that covers the intent of every faction, and situate it at the summit of the category, as a heading or title. This can be done repeatedly, until the broadest title is reached at, forming a hierarchical structure that highlights the correlation of the data (Parnell, 2011). Strengths Affinity diagrams are critical in solving complicated or difficult problems that people discover to be hard to grasp. It is applied to arrange output that results from a brainstorming session. Additionally it is applied when a person is facing a challenging task but by engaging with other fellow professionals, experts or people with relevant information in the field they manage to solve problems or issues that are complex to understand (Heldman, 2011). An affinity program is integral in decision making, as it enables those with the responsibility of delivering a decision, to gather large amounts of information from a faction, within a limited or short amount of time. Through brainstorming, people offer their opinions and ideas within a group in a short while; thus enabling them to collect relevant and crucial information, within a short time (Ward and Worrel, 2006). This process is also significant in team building as it offers each member in group a chance to contribute and give input to the challenge or problem that they are facing. Every member is provided with an opportunity to air his or her ideas and opinions regarding the issue (Parnell, 2011). Furthermore, this process allows information to be organized into categories that makes it easier for such data to be used with other tools. The information collected, will be applied with other tools to attain the desired decisions or results, more so in business, which might be beneficial to t he business, in the contemporary, competitive business world (Hoerl and Snee, 2012). Weakness As highlighted, the affinity diagram is critical when there is the existence of piles and numerous amounts of data. However, this tool is not applicable in a situation where there is less than 15 items of information have been discovered. In such a case, using this tool is unnecessary, as one can elucidate and coalesce the ideas, and

Patient Safety Research Paper Example | Topics and Well Written Essays - 1250 words

Patient Safety - Research Paper Example The Incident Bishop (Baltimore Sun, 2011) reports that a Maryland woman suffered serious health difficulties as navy doctors left surgical instruments inside her abdomen. The portion of a Gyrus Forceps, a disposable surgical instrument, broke off in the belly of the victim while doctors at the Portsmouth Naval Medical Center in Virginia removing her uterus in February 2008. The woman, Mrs. Williams faced severe health difficulties following the surgery. Mrs. Williams said that she had frequently consulted doctors at the general surgery clinic in Portsmouth and complained of pain and pressure. However, surgeons could not find the actual cause of her abdominal issues. As per the reports at last, she went to National Naval Medical Center in Bethesda in July 2008 and described of â€Å"unbelievable abdominal pain, nausea, and near-fainting† (Baltimore Sun). From a CT scan, it was discovered that there had been a foreign object in Mrs. Williams’ pelvis. The detected foreign object in her pelvis measured 3.5 ?0.4?03 cm and it was later removed by another surgery (Baltimore Sun). The woman filed a $2 million negligence lawsuit against the United States and another negligence suit against the makers of the disposable Gyrus Forceps. In her suit, she said that she had been hospitalized several times and â€Å"had undergone painful procedures to investigate and treat her symptoms† (Baltimore Sun). Analysis of the Incident Evidently this dangerous incident is the result of the careless act of some navy doctors. Although US government argued that the quality of the forceps was poor, the surgeons cannot dispose their responsibilities easily. Doctors have undeniable responsibility on their patients’ health until the patients recover perfectly. According to Rogers (2002), the quality of doctor-patient interaction becomes the foundation for medical relationships which also greatly contributes to patient’s autonomy and interests. Although Mrs. Williams had repeatedly visited general surgery clinic in Portsmouth in order to get rid of her health issues, the doctors did not try to examine her problems in detail. The US medical sector could detect the broken part of forceps in her abdomen only seventeen months after it had been left inside her body. This incident obviously raises some ethical questions. The Modeling and Role Modeling nursing concept, which is one of the major grand theories, states that nursing is a â€Å"self-care model based on the client’s perception of the world and adaptations to stressors† (Nursing theories). Although it is a nursing concept, it broadly addresses the whole health care practitioners’ responsibility of giving great emphasis on clients’ perceptions. As stated, ‘facilitation, nurturance, and unconditional acceptance’ are the major elements that determine the quality of the care giving (Frisch, 2006, p.117). However, in this case, the medical practit ioners did nothing either to reduce the patient’s stress or to nurture her. The seriousness of this incident increases as it comes to a group of navy doctors who are appointed only after a series of recruitment procedures that verify all qualitative as well as professional potentials of the candidates. This poor performance of the navy doctors raises some further questions regarding the quality of the public health care sector. Here, the Gyrus Forceps Company has also not taken a favorable stance towards the woman. It is obvious

GS1140 Assignment 1 Essay Example for Free

GS1140 Assignment 1 Essay The problem that I have chosen to write about is very personal to me. The problem I had was that I was not making enough money to survive on a monthly basis. I had a choice to either look for a job that paid better or go back to school. I began looking for another job but with my lack of a degree, I still wouldn’t be making enough to really have the life I want. I began thinking about school, but I needed to decide what I wanted to do with my life. I had spent my entire adult life as a wife and a mother and didn’t worry or think about a career or furthering my education. With my children all grown and on their own, and recently becoming single it was time to make a decision about furthering my education. I decided if I was going to pursue a degree there were four very important items that I needed to look consider: What to get the degree in; Where to go to get the degree; How much it would cost me; And how long it would take. I began considering the things I enjoyed doing and whether or not I could make a career out of any of them. I have been an Administrative Assistant/Bookkeeper for about 12 years and it seemed the logical choice to get my degree in Accounting or Business but it wasn’t of very much interest to me. I began talking to people who really enjoyed their jobs how they knew what it was they wanted to do in their chosen career. â€Å"Do what makes you happy.† Was the first thing my mother told me and my dad said, â€Å"If you have a job you enjoy, you will never have to work a day in your life.† I have always enjoyed working on computers, trying to figure out how to do different things. When my computer would act up, I would try to fix it myself before I would have someone else try to fix it. It interested me and so I began looking at different degrees available in the computer or IT field. I decided that this is where I want to pursue my degree. I started looking into different schools in my area and what was available for a degree in Information Technology. There were several classes available at several local community colleges. I began to look into the different classes I would need to take but was extremely confused about all the different  pre-requisites and classes open. I had decided I was going to go and talk to a counselor at one of the community colleges when someone mentioned ITT Technical Institute to me. After looking online at the website, I concluded that this would be my first stop of my journey to a higher education. I called and made an appointment to talk to someone and go over my different options. Since my finances were such that I was barely making it now, the cost of school was a very big factor to me. I couldn’t afford to pay up front for school. I wasn’t sure about any programs available to me to assist with the financial aspect of my pursuit to further my education. The lady in the finance department at ITT Tech was very helpful in answering my questions about financial aid and the different scholarships and grants available. I found that I can receive a scholarship through the school that will cut down my tuition cost and with financial aid the balance will not be due until after I finish my schooling. This was a huge relief for me to not have to come up with the money upfront. School was really looking like a definite possibility to me at this point. The last question I needed answered was how long would it take for me to finish my education. The program at ITT Tech was set up in a way that I would be able to obtain my Associates of Science degree in as little as 21 months. Unlike a regular community college, I would not have to worry about the different pre-requisites and whether or not I would be able to find an open class. They addressed all my questions and concerns, set up the classes as I needed them, and provided the necessary books and reference material. Working full time, I didn’t want to have to worry about which class I needed to take first and in which order to take them. I really liked this approach and it was one of the deciding factors for me to enroll. In conclusion, I saw a problem that needed to be fixed in my life and am on my way to remedying that challenge. I researched all my options on how to fix the problem. I asked necessary questions and set my game plan in motion and am taking the necessary steps to further my education, better myself, as well as set an example for my children and others that it’s never too late to go back to school and learn something you love.

Improving Language Acquisition in Bilingual Children Essay -- learning

For most bilingual speakers, the English language is hard to navigate. Like an unknown street, not natural to them, they stumble to find the words to say what they want to say; they trip over cracks of pronunciation, taking wrong turns over careless misuse, out of context phrasing, as they attempt to follow the rules of ambiguous signage established by others. â€Å"Uh, um, hmmm, how do you say†¦?† A long pause follows. The image that comes to mind is of a student scratching at their head, hesitating before finally delivering the â€Å"right† word. It’s a matter of translating it to convey the correct meaning. Many bilingual speakers think out a process of word sorting that allows them to think through their vocabularies, sort, and choose a word that sounds right and is easy to say. A significant amount of bilingual speakers make every effort to learn how to say pronunciations that do not always readily translate from their native language; thus they struggl e to express themselves correctly in everyday conversations. Today in the U.S., The Department of Education reports that 21% of school-age children between the ages of 5 and 17 speak a language other than English at home. Studies have shown that students that first learn to speak languages other than English often face neurolinguistic challenges, especially with the formation of organized thoughts for pronunciations and syntax. It is important that bilingual speakers in the U.S. become more comfortable and confident speaking English, but this can only be carried out and developed correctly if done at the right age and in the right environment. What makes for better bilingual speakers? It all depends on timing. Widely acclaimed linguistic psychologists like Patricia K. Kuhl and Steven ... ...go: College-Hill, 1984. 27-41. Print. Hatch, Evelyn M. "Introduction: A Perspective on Psycholinguistics." Psycholinguistics: A Second Language Perspective. Rowley: Newbury House, 1983. 1+. Print Hatch, Evelyn M. "Phonology." Psycholinguistics: A Second Language Perspective. Rowley: Newbury House, 1983. 12+. Print Badger, Emily. "Where 60 Million People in the U.S. Don't Speak English at Home." The Atlantic Cities. The Atlantic Cities, 6 Aug. 2013. Web. 25 Nov. 2013. Kim, K. H., Relkin, N. R., Lee, K. M., & Hirsch, J. (1997). Distinct cortical areas asso- ciated with native and second languages. Nature, 388(6638), 171–4. "Fact Sheets: Languages Spoken in the United States According to the 2000 U.S. Census." U.S. English. U.S. English, 200. Web. 26 Nov. 2013. Kuhl, Patricia. â€Å"The Linguistic Genius of Babies.† TEDTalks, Feb. 2011. Web. 17 Nov. 2013.

Fast Food and Food Handler Wear Essay

1. Infrared thermometers are used to measures? Surface temperatures 2. Food cannot be refrozen once it is thawed because? Dangerous bacteria can grow on thawed food 3. What is the minimum temperature for transporting hot food and hot food holding items? 135 (F) degrees 4. The appropriate freezing method for destroying the anisakis parasite in fish is? -4 f degrees and held for 7days 5. What type of jewelry may a food handler wear while preparing food? Plain band 6. A women runs out of the bathroom in a fast food restaurant, and frantically tells the manager that the bathroom sink has backed up and is overflowing. What should the manager do? Close the restroom and call a plumber to unblock the drain 7. The concentration of a sanitizing solution is compromised when? The solution is to hot 8. All of these foods are potentially hazardous expect for? Raw asparagus 9. If the water supply to an establishment is shut off and there is no alternate portable water source? The establishment needs to close until the water supply is restored 10. The minimum internal temp of a pork roast or tuna casserole cooked in a microwave is? 165 (f) degrees for 15seconds 11. A food handler reports to the manager that he has been diagnosed with hemorrhagic colitis. The manager must? Ask the person to leave the establishment and report the incident to the health dept. 12. Clean plates are required for each trip to the buffet because? Contamination can be prevented 13. Frozen foods, other than ice cream, must not be stored at a temp. Over? 0 f degrees 14. Hand washing is not allowed in sinks that are? Used for food prep 15. Light bulb in food prep area must? Be covered to prevent physical contamination 16. The safe way to thaw large poultry or meat product is? In a frig at 41 f or lower 17. The minimum temp and time allowed for cooking a roast beef is? 130 f for 112 min 18. Hand antiseptics can be used? After proper hand washing 19. Which of the following is the best method for killing bacteria in ground beef? Cook to 155 f for 15 sec 20. Which of these disease- causing bacteria may be found in the shell eggs? Salmonella 21. Cooked food is a self serve establishment that has been in the danger zone of under 135 f to over 70 f internal temp of? 165 f – for 15 sec 22. When displaying live shellfish for consumption, the FDA food code requires that you? Have a HACCP plan and a variance 23. The chef prepared a large quantity of homemade beef stew and divided it up into two shallow pans for cooling. He placed the pans in the refrigerator and stirs them frequently. However, he was unsuccessful in cooling the stew from 135 f to 70 f within 2 hrs. What must the chef do to cool the stew? Reheat stew at 165 f for 15 sec and begin cooling process again 24. The entire hand washing process should take at least? 20 sec 25. Listeria bacteria is especially dangerous because? It can grow in dish water 26. Back siphoning occurs when the portable water pressure is lower than the waste water pressure and the waste water backs into the portable water-cross connection? Air gaps 27. Which of these foods in the most likely source of botulism? Vegetables in a swollen can 28. The internal receiving temp of fresh? 41 f 29. Which organism is most likely to multiply in vacuum or airless packaged foods? Clostridium botulinum 30. The minimum wash temp for chemical sanitizing in a ware washing machine should be? 120 f degrees 31. To manually hot water sanitize in a three sink process, the item must be in the water that is at minimum? 120 f – 30 sec 32. Which of the following is a safe food handling practice? Clean and sanitize food surfaces in constant use every 4 hrs 33. In a Hazards Analysis Critical Control Point (HACCP) plan, CCP’s are identified in? Flow chart 34. Measure a chicken noodle casserole where do you insert thermometer? Into the center or thickest part of the casserole 35. Grease traps must be cleaned on a regular basis because the can? Cause a backup 36. Product stuffed with either raw chicken or beef must be cooked to an internal temp of? 165 f for 15 sec 37. The first step in planning a food safety training program is? Identify the topics for the training 38. When cooking in a microwave, potentially hazardous foods should? Be rotated or mixed halfway through the cooking process. 39. To ensure that the items are sanitized, the temp of a ware washing machine’s final sanitizing rinse must be at least? 180 f degrees 40. What two factors are the most important for controlling food borne illness in the food preparation process? Time and temp 41. Reduced Oxygen Packaged food must be stored? In refrigeration 42. An outbreak of typhoid fever, caused by the Salmonella Typhi Bacterium, is most likely to occur after? Flooding 43. Which of the following fall into the â€Å"eight most common food allergens† category? Milk, Wheat, Soybeans 44. Enterohemorrahagic E. coli is a? Bacteria that produces shiga toxins. 45. Which of the following bacteria are found in soil? Bacillus cereus 46. The anisakis simplex worm is most likely to be found in? Under cooked fish 47. Which of the following illness DO NOT have to be reported to the local health dept? Giardiasis 48. Which type of temp probe would use to measure the temp of an oven or refrigerator? Air 49. Which of the following is NOT a method for removing oxygen from packed foods? HMR 50. For traditional steeped tea, the hot water should be a minimum of? 175 f and steeped for minimum of 5 min 51. The correct method for calibrating a stem type thermometer is? In water and ice, and calibrate 32 f 52. Shellfish dealer tags must be kept on file for how many days after the shellfish was harvested? 90 days 53. You have a food delivery arriving in an hour that will consist of milk cartons, fresh chicken breasts, and vacuum-packed bacon. What is the best thermometer to use to check product temperatures on all of these products? Bimetallic thermometer 54. Food borne intoxication is caused by eating food that contain? Poison producing microorganisms 55. To free up space in the kitchen, a busser is asked to manually clean some pot and pans in a three-compartment sink. First he scrapes and rinses the items. Then, he washes them in the first sink, rinses them in the second sink, sanitizes them in the third sink, and sets the items on the drain board to air dry. What did the busser do wrong? He forgot to clean and sanitize the sinks before using them 56. PCO stands for? Pest control operator 57. The best method of preventing an outbreak of Hepatitis A is? Proper hand washing procedures 58. On her morning shift, a food handler puts on clean disposable gloves, and begins to move defrosted hamburger patties form the refrigerator to the preparation area, as directed by the cook. Then, she is asked to slice tomatoes. When she’s done, she slices raw onions. In this sequence of task, when should the food handler change gloves? After moving the hamburger patties to the preparation area 59. The chef just finished preparing raw chicken breasts in a citrus marinade. She will store them in the refrigerator for the next shift to cook and serve for dinner. In order to prevent possible cross-contamination, where should the chef place the tray of chicken breast in the refrigerator? On the bottom self next to the ground turkey 60. A food handler comes to work with a bad cold, but insists that he is well enough to work. The employee is asked to take his temperature, and it turns out that he has a fever. What should the manager do? Send the employee home 61. Which of the following bacteria might be found in a food worker’s hand wound? Staphylococcus aureus 62. A father takes his four year old daughter and her friend to the local hamburger diner after swimming lessons. The friend wants a hot dog, and his daughter wants a hamburger. Because the father likes his hamburgers rare, he orders a rare hamburger for himself and his daughter. What should the server do? Explain that the restaurant cannot serve rare hamburgers to young children 63. Salmonella spp. Bacteria have recently been found in contaminated? Produce 64. A food worker used a Quats sanitizing solution in a three compartment sink as the final step in the cleaning and sanitizing process. She confirmed that the water temp was 75 f, she followed the manufacturer’s concentration instructions, and she completely immersed the cleaned metal cooking pots in the solution for 15 sec. last, she let the pot air dry before storing it. What did the food worker do wrong? She didn’t immerse the pot long enough 65. Which of the following foods are most easily contaminated with the Norovirus? Ready to eat foods 66. Shigella spp. Bacteria are most likely to be found in contaminated? Water 67. A catering company is preparing and transporting hot and cold foods to a customer site for a birthday party. The customer will then reheats and serve the food to guests at the appropriate time. Which of the following must the catering company provide to the customer? Reheating instructions for hot foods 68. A customer has just finished eating a seafood salad with a peanut dressing. As he is paying the bill, the customer starts to have trouble breathing. His face starts to swell, and he breaks out in hives. Most likely the customer is suffering from? An allergy attack 69. In the final hour of a local fund raising event, your food booth runs out of ice for cold beverages. What is the best course of action to follow? Send a volunteer to the nearest store for a bag of ice 70. A food handler in a small coffee shop has just finished deep frying a batch of chicken nuggets, when a customer order comes in for fried shrimp. What does the food handler need to do to avoid cross- contact? The food handler should use a different fryer and oil assigned to cook seafood 71. At an offsite catered event, the food service manager has been hot holding a beef stir fry at 145 f, when suddenly she loses her heat source. Guests are in line waiting to be served. What should the manager do? Begin to serve guests, because the stir fry can be out of temp control for up to 4 hrs 72. A server walks up to a newly seated party of two. The female customer announces that she has a wheat allergy. What should the server do? Wait till the customer orders, and then check with the manager to confirm if any of the ordered items contain wheat.

Singapore Fast Food War - 2395 Words

1. Conduct an IMC context analysis for one of the following; McDonald’s, Pizza Hut, or KFC. This case study will analyze customers, competitors and communication of McDonald’s because it is one of the most well known brands worldwide. CUSTOMERS McDonalds opened the first restaurant in Singapore at Liat Towers on Orchard road in October 1979. Its aim is to offer friendly fast food in a fun environment for everyone to enjoy. Its target markets are families, because children want to visit McDonald’s as it is a fun place to eat, working people who are looking for a quick meal because of their busy schedules, and teenagers who are looking for the value for money menus and free internet access available in some restaurants. McDonald’s target†¦show more content†¦The target of the monopoly campaign was to obtain repeat customers (Writer, Staff 2009). For the current promotion, McDonald’s offers free toys with the purchase of happy meals â€Å"Hot Wheel Go for It!† for boys and â€Å"Barbie in the Pink Shoes† for girls to collect. In addition, McDonald’s also provides on going promotions such as birthday parties, gift certificate and discounted coupons for customers of all ages, which aid to support sales promotion (McDonald’s Singapore 2013). Public Relation According to McDonald’s press releases (2013), the current public relation programs for year 2013 are â€Å"The World’s Largest Ever Breakfast Giveaway†, â€Å"Customers And Staff Gather to Bid Farewell to McDonald’s Marine Cove Restaurant†, and First â€Å"Home-Away-From-Home For Families With Sick Children Opens In Singapore.† 2. Identify the target markets that are best suited to each of the following: McDonald’s, Pizza Hut, and KFC McDonald’s The best suited target markets for McDonald’s are people of all ages and demography such as parents with children who visit McDonald’s to give the children a treat, kids who want to visit McDonald’s as it is a fun place to eat, a business customer who visits McDonald’s to have a quick meal and rush to go back to work and teenagers who are attracted by the sever menu they can afford and the free internet access available in restaurants (McDonald’s Corporation 2008). Pizza Hut Upon reviewing Pizza Hut advertisements in Singapore, theShow MoreRelatedFast Food War in Singapore673 Words   |  3 PagesFast food war in Singapore Q1. Conduct an IMC context analysis for one of the following: McDonalds Pizza Hut, or KFC. Consumer KFC (formerly known as Kentucky Fried Chicken) has proven to be more popular in East Asia than many beef-based fast food chains, partially because of regional preferences that favor chicken. The parent company of KFC, Yum! Brands has made it its mission to tailor menus to local tastes in China and will undoubtedly employ this strategy in India, as well (Grgurich 2012)Read MoreDesign Marketing Cover for Pringles Essay1649 Words   |  7 PagesPringles A. http://www.fatsecret.com/calories-nutrition/pringles - Normal - Small - Stick - Promotion [star wars, speaker, Iphone App] A. Analysis - SWOT - PEST - 5P people/product/place/price/promotion - Objective B. Target Audience[MIN] C. Brand Positioning [with 3 brands] - USP – What Pringles have that other company don’t have D. Problem of Pringles in Singapore E. Solution F. Reference Pringles strategy[Mission and Vision] In 2012, we continued to execute a strategyRead MoreWhy Did Japanese Chose Pulau Ubin As Their Divergent And Went Attacking From The West And Not East?2305 Words   |  10 PagesThe British had confidently predicted that the Japanese would attack from the sea. This explained why all the defences on Singapore pointed out to sea. It was inconceivable to British military planners that the island could be attacked any other way – least of all, through the jungle and mangrove swamps of the Malay Peninsula. Therefore, the defence on the North West of Singapore was weak as the Australian forces deployed there was small and the terrain have prohibited the allies in their constructionRead MoreMcdonald Marketing of Service12670 Words   |  51 Pagesmarketing plans which have made them become world leading fast food restaurants besides Subway. 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This means that such countries are too concerned with their spot in the supply chain to think about losing their privilege to levy a war. The Syrian is very local-oriented: people like the way things are, and continue to refuse giving into international pressure of finally getting a McDonald’s. People still embrace their language, their food, and their religion. In fact, theRead MoreObesity And The Rate Of Children Obesity1585 Words   |  7 Pagesstate present a plate with varieties of food, with the main courses running from mac and cheese, to chicken nuggets, burgers, French fries. The meal usually come with fruit cup, milk, canned beans, and are not appealing to the eyes. While some plate of food were more nutritious than others, it is no doubt that these students consume hundreds of empty calories every day, from the high sugar fruit-cup, to the main courses simply made of processed, fast-food. 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But under this excellent prospect, we instead should have a more sober understanding to the tourism’s vulnerability and the issues in the Malaysia travel industry to continue developing